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Nike JDI Tokyo









































































Campaign celebrating the urban athletes in Tokyo who treat the city 
like a playground, doing what they love despite the cultural perception
around non-traditional sports. 130+ unique outdoor executions featuring
local skateboarders, dancers, bmx and fixed gear riders, shot by local
photographers, with headlines taken from athlete interviews.

Grassroots activities included building an experimental skate and
dance park in Yoyogi Park to host 10 days of special events.



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